A Complete gifting e-store
Techsembly is the only e-commerce platform dedicated to hospitality that supports the sale of all ancillary services from gifting, gift cards, experiences, F&B in one integrated checkout.
The Peninsula Hotels
A leading hospitality group with properties in Hong Kong, Shanghai, Beijing, New York, Chicago, Beverly Hills, Tokyo, Bangkok, Manila, and Paris. The heritage of the Peninsula Hotels comes to life with an online boutique of enchanting experiences and gift cards now accessible to the world. From savoring their signature mid-autumn festival mooncakes in Hong Kong, to a royal afternoon tea in Beverly Hills, guests can now gift localized goods from its global landmarks.
the objectives
With a hotel portfolio of properties across ten major cities, the project outcome was to develop storefronts for each market, with the following key objectives:
- Develop a unified multi-shopfront boutique to localize a series of merchandise and experiences tailored to the region.
- Enable customizable components available for merchandise and dining options for a highly-personalized service, up to the Peninsula’s standards.
- A transactional site with multi-currency options in multiple languages, to facilitate their global clientele.
- Improve efficiencies and communications across global teams with a centralized backend system.
the solutions
Techsembly and the Peninsula Hotel worked closely to build a unique platform that allowed their hotel to operate multiple localized storefronts through a single centralized platform.
- Combined checkout Merge checkouts across several departments, combining physical products, experiences, and F&B with consolidated financial reporting.
- Multi-base currency tool Instantly provides the correct currency for the local customer depending on their location and storefront.
- Unifying multi-properties Central headquarters has complete control and brand visibility across each property.
- Localised storefronts Each local team has its own storefront and dashboard to tailor specific promotions and offerings to their market.
- Custom design Customised design to replicate Peninsula’s style guidelines and maintain global branding standards. Seamlessly transition between sites. Responsive design on all mobile devices.
- Top-class customer service A well-trained support service team dedicated to responding to the Peninsula Hotel’s inquiries from customers.
the Results
Techsembly and the Peninsula Hotel worked closely to build a unique platform that allowed their hotel to operate multiple localized storefronts through a single centralized platform.
- Expanded product portfolio from gifting services to branded merchandise and signature hotel goods. Guests can order mooncakes from Hong Kong and chocolates from Paris to enjoy local delicacies.
- Best-selling products were contributed by the sale of gift cards, customizable by denomination and format (physical or electronic).
- Spa, dining experiences, and tickets to seasonal events boosted revenue earnings, with an average order value of USD$400 and a 3% conversion rate per sale.
- Digitise room service ordering within the platform. Sell signature dishes directly through website, reducing the margin paid to food delivery apps eliminating the 30% commission by selling popular items directly to consumer.
- Enable consumer to customize F&B ordering in detail - from starter, mains and dessert with various options of delivery best suited for the client.
- Finance team able to download reports through an exclusive micro-site service, that syncs payouts with order IDs and by store.
- Work synchronously with teams across the globe through remote collaboration in the build of the new website.
- Consistent branding across all properties through a centrally-managed dashboard.
- Delegate day-to-day management to in-market teams to capture local promotional and merchandising opportunities.
- Provided additional enterprise support and dedicated customer service solutions.
- Easily integrated into social media shopping channels for increased awareness and site traffic.
- Responsive design on mobile, tablet, and desktop.
- Stringent information management system & data protection with ISO27001 GIC qualification.
- Consistent branding across all properties through a centrally-managed dashboard.
“The flexibility and helpful account service provided by the Techsembly team helped us successfully launch our global e-shops. The Techsembly team stayed with us throughout the whole process and every step of the way whilst launching the e-shops, which made us feel we were always supported and not left alone in the dark.”
Head of e-commerce, The Peninsula Hotels
Delivering results
“Techsembly have a ‘never say no’ attitude – everything we asked for they delivered professionally. The team were very flexible with customising requirements to our content and strategy.”
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